eCommerce Marketing Services
At b4b, we help eCommerce businesses grow with data-driven digital marketing strategies.
At b4b, we help eCommerce businesses grow with data-driven digital marketing strategies.
At b4b, we know the unique challenges facing eCommerce businesses. Whether you’re a startup, a growing brand, or a well-known retailer, your success hinges on visibility, traffic, and conversions. Our tailored solutions are designed to help you
Increase organic traffic and search visibility to bring in ready-to-buy customers through SEO.
Optimise product pages and site structure to improve conversion rates and reduce bounce rates.
Expand reach with multi-channel marketing, integrating PPC, social media, and email campaigns.
Reduce cart abandonment rates with targeted email marketing and retargeting strategies.
Maximise your return on investment by analysing customer behaviour and refining ad spend.
Build a memorable brand identity through consistent messaging and high-quality content.
Leverage social commerce to drive sales via Instagram, TikTok, and Facebook Shopping.
Use advanced analytics and AI-driven insights to enhance targeting and audience segmentation.
Improve customer retention with loyalty programmes, remarketing campaigns, and personalised offers.
Stay ahead of the competition by adopting the latest SEO, PPC, and AI-driven automation innovations.
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Consumer shopping behaviour has changed. Simply having an online store is no longer enough. Today’s eCommerce brands need strategic, multi-channel marketing. Otherwise, how else can they hope to attract and retain customers in a more competitive digital world?
Organic traffic remains one of the most cost-effective ways to drive sales. Improving product pages, metadata, and site speed helps brands rank in search results. This way, they maintain visibility and gain new customers.
With rising competition, PPC campaigns provide instant visibility and high-intent traffic. Google Shopping Ads, retargeting, and AI-driven bidding strategies help get the most from your ad spend (ROAS).
Instagram, TikTok, and Facebook are key sales channels for eCommerce brands. Paid social campaigns and influencer partnerships help people discover products. They also increase interaction and lead to more direct purchases.
An eCommerce store's sales depend on the website experience, product images, and checkout process. Good design, catchy ads, and easy navigation boost conversion rates and make buying smoother.
Acquiring new customers is essential, but keeping them is even more valuable. Automated email and SMS campaigns are great for recovering abandoned carts. They also re-engage past buyers and drive repeat purchases with personalised messaging.
eCommerce success isn’t just about getting traffic. It’s about building consumer trust. Strategic PR, influencer marketing, and media features boost credibility. As a result, conversion rates improve.
Struggling to get sales? It’s not your product—it’s your marketing.
The eCommerce landscape is evolving faster than ever, and competition is fierce. According to Dixa, over 93% of UK consumers research online before buying. So, just having a great product and a good website isn't enough anymore. Do your competitors rank higher in search results? Are they also running effective PPC campaigns and connecting well with audiences on social media? If they are, they're capturing the customers who should be buying from you.
Without a solid digital marketing plan, potential buyers might not notice your online store. Low website traffic, abandoned carts, and rising ad costs can stunt your growth and eat into your profits. The longer you wait to optimise your marketing, the more revenue you’re leaving on the table.
At b4b, we provide high-performance eCommerce marketing services. Our focus is on increasing visibility, driving conversions, and maximising sales. Whether it’s SEO, PPC, social media marketing, or email marketing, our approach helps eCommerce brands stand out and grow with the flow.
At B4B, we help eCommerce businesses grow. We use a data-driven, multi-channel marketing approach, including SEO, PPC, email marketing, and social media ads. Collectively, our experienced team deliver tailored strategies that drive sales and increase ROI.
"In my career, I've worked with various e-commerce clients in the public and private sectors. I also helped run an online store selling baby products. My current clients include Clickmetal, Collins Nets, and John Bright Fencing. For Collins Nets, with whom I first started working in 2020, I achieved these results in 2024 . . ."
Nicole Dewar is a skilled marketing professional with over 10 years of experience delivering successful campaigns across the leisure, hospitality, and accommodation sectors. She specialises in both digital and traditional marketing, helping businesses grow their brand and reach new audiences. Nicole’s data-driven approach and strategic insight enable her to create impactful marketing solutions that drive real results.
eCommerce marketing includes several strategies to attract visitors to your online store. These strategies help convert visitors into customers and keep them loyal after they buy. They include tactics such as search engine optimisation (SEO), pay-per-click advertising (PPC), content marketing, social media engagement, and email campaigns. These strategies help increase brand awareness and sales.
SEO makes your eCommerce site more visible in search engines, helping potential customers find your products easily. Optimising product descriptions, meta tags, and site structure can boost rankings, attract organic traffic, and increase conversion rates. Effective SEO strategies lead to sustained growth and reduced reliance on paid advertising.
Social media platforms like Instagram, Facebook, and TikTok allow eCommerce businesses to engage with audiences, showcase products, and build brand loyalty. Companies can use targeted ads and influencer partnerships to reach specific groups, which helps drive traffic to their sites and boost sales. Consistent social media presence also fosters community and trust among customers.
Email marketing lets online retailers connect with customers directly. It promotes new products, special deals, and tailored recommendations. It helps build customer relationships, boost repeat purchases, and recover abandoned carts with targeted campaigns. A well-executed email strategy can significantly enhance customer retention and lifetime value.
PPC advertising allows eCommerce businesses to display ads on search engines and other sites. They pay a fee every time someone clicks on the ad. This method provides quick visibility and can be customised to focus on specific keywords, demographics, and locations. When you manage PPC campaigns effectively, they can bring qualified traffic to your site. This results in higher sales and a noticeable return on investment.
21 Albany Business Park, Cabot Lane,
Poole, Dorset, BH17 7BX
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01202 684400
21 Albany Business Park, Cabot Lane,
Poole, Dorset, BH17 7BX
Sign up to receive a regular roundup of our news, articles, and exciting industry insights
