The Latest b4b News and Marketing Industry Insights

At b4b, we often hear businesses use the terms marketing and advertising as if they’re interchangeable. While they’re closely connected, they serve distinct purposes and require different strategies – especially if you’re aiming for long-term, sustainable success.Understanding the difference between the two isn’t just a matter of semantics. It’s a strategic advantage that helps businesses […]

September signalled the shift to shorter days and cooler nights, but at b4b the pace only picked up. We launched shiny new websites, captured events at DSEI London and Fullerians RFC, and set sail for our summer party before docking at the Southampton Boat Show. Between fresh app prototypes and a fair few workiversaries worth cheering, […]

Imagine looking for life-changing advice on medical treatment, financial planning, or legal issues. What if you stumbled upon inaccurate or misleading content? The consequences could be catastrophic. This is where YMYL (Your Money or Your Life) content comes in.Originally, “Your Money or Your Life” was a threat used by highwaymen, offering victims the choice between […]

You’re on your lunch break. One hand on your phone, the other on a sandwich. Static graphic? Skip. Mini essay? Scroll on. A moving, captioned clip? You stop, you watch, you click. Right there is the conversion power of video marketing on social media.It isn’t guesswork, either. According to Wyzowl’s 2025 Video Marketing Report, 84 […]

Building an app is a big investment. It’s not just about coding features, it’s about creating something that solves real problems, delights users, and supports your business goals. But how do you make sure your app hits the mark before you commit to full-scale development? At b4b, developing a prototype is an essential step in […]

Meta’s just rolled out a fresh batch of updates to its advertising tools and if you’re a business owner, this one’s worth paying attention to. The spotlight is firmly on messaging, with a big push towards WhatsApp. Why? Because more and more of your customers are chatting in DMs instead of posting on their feeds.Here’s […]

August brought a mix of sunshine, school holidays, and screen time, and we made the most of every minute. While the summer was in full swing, our team was busy launching websites, creating bold media, and swinging clubs for charity. All while sharpening their pencils, freshening up their notebooks, and taking a little hit of […]

Generative AI makes content creation fast and cheap. With the right prompts, a single marketer can output thousands of words in minutes. It’s no wonder so many businesses are scaling SEO with AI.The idea is tempting: publish hundreds (or thousands) of AI-written pages, flood Google with keyword-rich content and capture traffic without hiring experienced copywriters.It’s […]

Customer expectations have changed. Today’s buyers want instant answers, seamless experiences, and 24/7 availability. If your website or app can’t deliver, you risk losing them to a competitor who can. That’s where chatbots – particularly AI-powered chatbots – come in. Once seen as a ‘nice-to-have,’ they’re quickly becoming an essential tool for businesses of all […]